We believe that innovative new approaches are required to create and support a new generation of entrepreneurs involving people in the 50+ age group, sometimes referred to as Silver Surfers or of The Third Age – but we prefer “Maturepreneurs”.
There has been considerable research on this topic that reveals:
Put simply, if these issues are not addressed Central and Local Government will have to spend more on the costs associated with an ageing population. However, if those living longer can remain economically active they can make a positive contribution to resources. Development of new approaches to enable people to remain economically is therefore much needed, with particular emphasis on supporting those who want to create their own business. After all, staying active as you age by being your own boss, perhaps for the first time, could provide a perfect blend of economic and social stimulus that helps individuals and society.
It therefore seems logical support for “Maturepreneurs” is much needed – but where is it?
Support is lacking – a new range of services is required – so what needs to be done, and why?
All of this requires well designed and delivered activity – we suggest Pilot Programmes
A new range of specially tailored initiatives are required to harness the potential “Maturepreneurs” offer. We believe that pilot programmes should be explored – for example:
Local authorities working in partnership with health authorities in areas with many residents of 50+
Impact: reduced healthcare costs, increased social contribution, increased business rates
A Local Enterprise Partnership offering support to increase numbers of new businesses in its area
Impact: More new businesses and more new jobs
Organisations offering pre-retirement programmes could include bespoke support for “Maturepreneurs
Impact: Improved staff relations, links to new businesses, CSR benefits
Deyton Bell have considerable knowledge, skill and experience on relevant issues and can provide advice and practical support to design, develop and manage appropriate initiatives.
Please contact us to explore how we might be able to help you and your colleagues consider the issues, the risks, the opportunities and most importantly, how they can be appropriately addressed.
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