Development of inward investment services

Research undertaken for our client revealed that they attracted about 15 inward investment projects a year. A change in approach and performance was required.

Research undertaken for our client revealed that they attracted about 15 inward investment projects a year. A change in approach and performance was required and it was necessary to:

  • Devise a strategic development plan
  • Devise an implementation plan
  • Gain agreement for both and lead delivery
  • Increase the number of new enquiries received
  • Increase the number of new projects actually secured
  • Increase the scale of business retentions/expansions

Over a 12 month period much work was done to address the situation. The key actions included:

  • Provision of expertise/advice to our client and partners
  • Development of an inward investment strategy
  • Development of costed implementation plans
  • Establishment of an inward investment team
  • Establishment of a marketing/campaign strategy
  • Development of marketing collateral
  • Development of links to UK private/public sector partner
  • Development of international partner links

During the year project outputs were positive. Inward investment was increased via a clear focus on number and value of projects. Our client secured 21 projects, a 31% increase year on year, with 72% of projects secured were good value or better, a 30% improvement.

Key facts

SECTOR

Public

SERVICE

In house support

GEOGRAPHY

UK

CLIENT/S

UK Economic Development Organisation

CHALLENGE

To recommend strategic development and implementation plans, and then manage delivery of, inward investment services.

SCOPE

  • Economic growth strategy
  • Inward investment
  • Investor development

ACTIONS

  • Research of current state
  • Internal/external stakeholder engagement
  • Collation of findings
  • Consideration of options
  • Development of recommendations

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Outsourced Board support

Independent Chairman and Ambassador for the JV Board, supporting development of strategic plans and government funded contracts.