Research undertaken for our client revealed that they attracted about 15 inward investment projects a year. A change in approach and performance was required and it was necessary to:
- Devise a strategic development plan
- Devise an implementation plan
- Gain agreement for both and lead delivery
- Increase the number of new enquiries received
- Increase the number of new projects actually secured
- Increase the scale of business retentions/expansions
Over a 12 month period much work was done to address the situation. The key actions included:
- Provision of expertise/advice to our client and partners
- Development of an inward investment strategy
- Development of costed implementation plans
- Establishment of an inward investment team
- Establishment of a marketing/campaign strategy
- Development of marketing collateral
- Development of links to UK private/public sector partner
- Development of international partner links
During the year project outputs were positive. Inward investment was increased via a clear focus on number and value of projects. Our client secured 21 projects, a 31% increase year on year, with 72% of projects secured were good value or better, a 30% improvement.
