To represent the US State of North Dakota on a pan European basis in order to identify and engage with businesses potentially interested in exploring inward investment involving the on shore wind energy sector.
The project involved a considerable amount of desk based research on the European wind energy market, on businesses who may become potential prospects, on the State’s credentials in the sector, on the State’s inward investment proposition and on the competitive position.
Having achieved this, the key issue was to stimulate interest across the European market. Work started on this immediately with 3 key actions prioritised:
Extensive travel was undertaken across Europe complimented with regular and widespread outbound marketing using a blend of social media, email and letter. It became clear that 1:1 engagement with the market was the best way to stimulate interest.
Considerable momentum was created across Europe so work was also undertaken by Deyton Bell in the USA in an effort to capitalise on opportunities generated.
The contract lasted for 4 years and was highly successful. The following letter of recommendation was received shortly afterwards:
The State of North Dakota
To represent the State of North Dakota on a pan European basis in order to identify and engage with businesses potentially interested in exploring inward investment involving the on shore wind energy sector.
Working as part of a major utility providers ‘in house’ team, to increase the scope, scale and value of affiliate orientated distribution opportunities across the retail sector.
Recommendation of strategic development and implementation plans. Delivery of inward investment services across an area of key strategic economic importance in the UK.
Exploring potential collaboration across UK Local Government Councils and recommend ways of building a collaborative economic development model between District Councils.