The key challenge was to increase emphasis on the global commercial agenda, and in order to achieve this much work was done on commercial leadership, sales leadership, contract negotiation, partnership development and market development.

Considerable amounts of time were spent devising new strategies to address commercial issues, to redesign global B2B sales models, and on partner driven contractual issues.

Extensive travel was undertaken in order to work with colleagues and partners around the world with particular emphasis on Europe, China, India, APAC, and the USA.

There were numerous outputs generated, including establishment of new innovative partnerships, negotiated exits from selected existing partnerships, various contractual renegotiations and development of new models for global B2B activities.

As our client commented:

…It was a pleasure to have you working with us – your negotiation skills are outstanding…

…You are a true professional and your contribution made a huge difference to our organisation…

…We learned so much and achieved a great deal that would have been impossible without you…

…Your commercial insight and expertise were invaluable…

…The B2B sales leadership you showed was transformational…