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A Deyton Bell Initiative in association with The State of North Dakota, The Pittsburgh Regional Alliance and Indiana Economic Development Corporation.  
This event will be held at Robinson College, Cambridge.
This event will begin on Thursday 8 March 2012, 8:30am - 2:00pm

The Transatlantic Business Forum

Following the overwhelming success of the inaugural Transatlantic Business Forum in 2011, Deyton Bell are once again be hosting the event in 2012. The Forum is the premier specialist event focussed on transatlantic commercial issues. This key initiative will again provide expert advice, opinion and information on key issues encountered when exploring and growing transatlantic business and will provide the option for delegates to meet US and UK experts who can help develop trade and investment opportunities. There are huge opportunities available across the Atlantic and the Forum will highlight the key considerations that must be explored in order to successfully develop them.

Why The US?

The US has the largest and most powerful economy in the world and is the leading single market for nearly every significant business sector. The US and the UK share the world’s largest direct investment partnership, with both countries being the largest investor in the other and the US remains Britain’s largest single export market. The UK and US have always enjoyed a “special commercial relationship” but in recent times these familiar markets have often been ignored in favour of newly emerging opportunities elsewhere. The Transatlantic Business Forum aims to reinvigorate interest in US and UK business opportunities, to stimulate transatlantic commercial activity, and to help business succeed.

Who Should Attend?

The Transatlantic Business Forum is a must for anyone who is considering or involved in transatlantic business development. It will highlight the vast US/UK trade and investment opportunities available to companies and will explore key issues, actions and strategies that need to be considered when engaging with highly competitive transatlantic markets. Directors and Senior Managers who want to open dialogue or develop relationships with Transatlantic contacts, find out more about the opportunities that exist or who want their organisations to succeed when doing business across the Atlantic should attend.


The Transatlantic Business Forum offers delegates a rare chance to learn from an expert panel with considerable experience of Transatlantic Business Development, and will, in one event, showcase everything ambitious businesses need to know about how to succeed when developing transatlantic opportunity. It will provide introductions to commercially useful contacts, will highlight support available in the US and the UK, will showcase best practice by exploring case study examples and will offer opportunities to network and develop business.


Deyton Bell are hosting the Transatlantic Business Forum in association with The State of North Dakota, The Pittsburgh Alliance and The State of Indiana. This key event is further supported by other leading organisations and offers a rare opportunity to listen to, learn from and engage with high profile subject matter experts from the public and private sectors on both sides of the Atlantic.

Confirmed speakers include:

The Government of The State of North Dakota
Suzi Pegg, Vice President, Pittsburgh Regional Alliance
Edita Sawyer, Director UK Office, The State of Indiana
Commercial Service, U.S. Embassy London
Simon Walker – Director General, Institute of Directors
Gary Hanson, Audit and Coordinating US Country Partner, BDO
Graeme Menzies, Partner, Mills & Reeve.
Regional Director, HSBC Bank
William T Sellay, Partner, Robinson & Cole LLP
Matt Zoerink, Vice Consul – Energy & Environment, UKTI (Chicago)
Martin Garratt, Chief Executive, Cambridge Cleantech
Harriet Fear, CEO, One Nucleus Ltd
Martin Harris, SVP Strategic Accounts, Bango
Julie Deane, Managing Director, Cambridge Satchel Company
Tony Quested, Editor, Business Weekly
Chris Parkhouse, Managing Director, Deyton Bell Ltd

One2One Meetings

There will be an opportunity for delegates to have one2one discussions with speakers and supporting organisations as part of the Transatlantic Business Forum. They will be available to meet privately on a one2one basis with any delegate who wishes to arrange to do so.

How to Book

Tickets are available at £40 + VAT per delegate and include American breakfast, a buffet lunch, one2one meetings, copies of all presentational materials, access to all speakers and supporters, and unlimited networking on the day.

Please click here to download a booking form.

For assistance, more information or to book a place, please contact Deyton Bell by telephone on 01223 873033 or by email at

Deyton Bell are delighted that the following organisations are supporting this event:

The State of North Dakota

northdakotaNorth Dakota’s business climate has gained a reputation for supporting emerging businesses, entrepreneurs and expansions and The State’s growing manufacturing technology-based businesses, agricultural and energy industries, enhanced with numerous incentives, are attracting some of the world’s most recognised companies. Economically North Dakota continues to distinguish itself from the rest of the Country and while many other States are suffering from a downturn, North Dakota’s economy remains robust. Please refer to www.NDBUSINESS.com for further information.

The Pittsburgh Regional Alliance

pittsburg_logoThe Pittsburgh Regional Alliance (PRA) is a partnership of more than 50 private and public sector leaders and economic development professionals from across the region, who work together to attract business investment and create jobs in southwestern Pennsylvania. The PRA markets the Pittsburgh region to business leaders around the world and shares information, insights and opportunities among members to stimulate economic development. Please refer to www.pittsburghregion.org for further information.

The State of Indiana

indianaLogoIndiana is proud to be the fourth state in the US in terms of British investment and is home to such leading UK businesses as Rolls-Royce, GKN, BAE Systems, Ultra Electronics, Bodycote and many others, employing over 29,000 workers in the state. Ultimately, the industry sectors that help to define the state as a world-class center of research and manufacturing are life sciences, auto manufacturing, aerospace and defence, and energy.

The state is home to well known companies such as Cummins, Allison Transmission, Eli Lilly and Co, DePuy, Zimmer and many others. Indiana has recently lowered its corporation tax from 8.5 to 6.5 percent and has been recognized as the best state to do business in the Midwest by “Chief Executive Magazine”. Known as the Crossroads of America, Indiana provides great advantages to companies looking to service the majority of the US customer base while maintaining low operation costs. Please refer to www.iedc.in.gov for further information..


bdoNothing matters more to BDO than our clients. All our energy is focused on giving them exceptional service. That’s why we seek out and develop talented, free-thinking people with the imagination and initiative to make a difference. It’s why we’re organised to operate without silos – so we can bring together the best team from a wide range of disciplines to bring valuable ideas and get the job done. It’s why we’ve cut out needless bureaucracy, so we can be responsive and flexible. Our systems work to support our people, not the other way around. That gives us more time to get to know our clients and their businesses – and give more relevant, intelligent advice. And it’s why we’ll be there any time we’re needed and working with so many companies with US links, that often means starting another day at 5pm. As the UK member firm of BDO, the world’s fifth largest accountancy network, we give you access to more than 1,000 offices in over 100 countries.

Mills & Reeve

millsandreeveMills & Reeve are a broad based commercial practice acting for businesses ranging from start-ups to multinationals, including a large number of household names. Our lawyers are responsive and approachable and are trained to provide commercial and practical solutions to legal problems. We assist our technology, health and life science clients’ global businesses through our international network which provides legal support in 300 cities around the world.


hsbclogoHSBC is one of the largest banking and financial services organisations in the world, already supporting over three million businesses worldwide. We help make doing business internationally as easy as it is at home. With dedicated International Commercial Managers providing local support and advice, plus over 8,000 experts in 63 countries and territories, we’re able to help you make the most of opportunities for your business. . We’ll help you manage your international business risk and take advantage of international business opportunities through our comprehensive product range and help from specialists.

Robinson & Cole

randcRobinson & Cole LLP is one of America’s leading law firms with 225 attorneys and 230 staff located in the commercially sophisticated and innovation-rich corridor from New York to Boston. The firm’s International Practice Group provides comprehensive and cost-effective legal counsel to businesses large and small from around the globe to facilitate their entry and expansion in U.S. market


uktiUK Trade & Investment (UKTI) is the Government department that helps UK-based companies succeed in the global economy. UKTI offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. We provide companies with the tools they require to be competitive on the world stage. For more information on UKTI, visit www.ukti.gov.uk or telephone 0845 641 9955.


bangologoBango provides the technology that powers commerce for businesses targeting the growing market of internet enabled mobile phone users. Bango’s products collect payment from mobile users for on-line content and services, and provide accurate analytics for mobile marketing campaigns and sites. The world’s leading app stores and brands plus thousands of smaller content providers and developers use Bango products to run their mobile businesses.

Cambridge Satchel Company

cambridgeSatchelCompanylogoThe Cambridge Satchel Company was started on a budget of £600 from a kitchen just outside Cambridge. Less than four years later it employs over 50 people and is set to achieve sales of over £10 million this year. The company manufactures it’s iconic satchels in the Uk and has been branded “The Brit It Bag” by Bloomingdales. The brand was the street hit of New York fashion week and it’s US presence has grown exponentially over the last 12 months.

Institute of Directors

iodlogoThe Institute of Directors is Europe’s largest membership organisation for business leaders. Established in 1903, the IoD has been representing senior level professionals since our Royal Charter in 1906, earning us our trusted reputation as the business network for leadership.

Cambridge Cleantech

cambridgeCleantechLogoCambridge Cleantech is the members’ organisation supporting the growth of environmental goods and services or “cleantech” companies in Greater Cambridge and beyond. Our ambition is to further develop Cambridge as a leading cleantech centre in Europe by co-ordinating, supporting and promoting commercial opportunities for our members. Cambridge Cleantech encourages supply chain opportunities, enables shared experience of innovative growth businesses and provides collective services such as access to finance, government regulatory updates and links to international partners.

One Nucleus

oneNucleusLogoOne Nucleus is an international membership organisation for life science and healthcare companies. We are based in Cambridge and London UK, the heart of Europe’s largest life science and healthcare cluster. One Nucleus was formed in April 2010 by the merger of two regional life science networks and have over 460 members including pharmaceutical, biotech, medical device and diagnostic companies and associated technical and commercial service providers. Vision: For One Nucleus and our members to be the top European life science and healthcare network. Mission: We will achieve this by maximising the global competitiveness of our members.

Business Weekly

businessweeklyBusiness Weekly, celebrating its 21st anniversary in 2011, has been described by leading Cambridge technology entrepreneurs as “The best B2B publication this side of San Francisco” and offers inside track coverage of the Cambridge MedTech, CleanTech and Hi-Tech clusters in print and online.” www.businessweekly.co.uk