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The 3rd Transatlantic Business Forum - June 24 2014

A unique event to be held at

The Imperial War Museum Duxford, Cambridge, UK

A Deyton Bell Initiative in association with

This event will be held at The Imperial War Museum Duxford, Cambridge, UK.
This event will begin on Tuesday 24 June 2014, 8:00am - 4:00pm

The Transatlantic Business Forum

Building on the overwhelming success of the last two Transatlantic Business Forums, this Deyton Bell initiative aims to refocus attention on the huge US market, to support businesses interested in expanding US activities or establishing a US base, and to stimulate successful transatlantic commercial activity. The Forum is the region’s premier specialist event focused on transatlantic commercial issues, and it will again highlight best practice case studies, will provide expert advice, opinion and information on key issues encountered when exploring and growing transatlantic business and will provide opportunities for delegates to meet experts from both sides of the Atlantic.

Why Transatlantic?

The US has the largest and most powerful economy in the world and is the leading single market for nearly every significant business sector. The US and the UK share the world’s largest direct investment partnership, with both countries being the largest investor in the other and the US remains Britain’s largest single export market. The UK and US have always enjoyed a “special commercial relationship” but in recent times these familiar markets have often been ignored in favour of newly emerging opportunities elsewhere. The Forum aims to refocus attention on the huge US market, to support businesses interested in expanding US activities or establishing a US base, and to stimulate successful transatlantic commercial activity.

Who Should Attend?

The Transatlantic Business Forum is a must for anyone who is considering or involved in transatlantic business development. It will highlight the vast opportunities available to UK companies interested in exploring or developing US opportunities and will explore key issues, actions and strategies that need to be considered when engaging in highly competitive transatlantic markets. Directors and Senior Managers who want to open dialogue or develop relationships with Transatlantic contacts, who want to find out more about the opportunities that exist, who want to explore trading or investment activities or who want their organisations to succeed when doing business across the Atlantic should attend.


The Transatlantic Business Forum offers delegates a rare chance to learn from an expert panel with considerable experience of Transatlantic Business Development, and will, in one event, showcase everything ambitious businesses need to know about how to succeed when developing transatlantic opportunities. The Forum will provide introductions to commercially useful contacts, will highlight support available in the US and the UK, will showcase best practice by exploring case study examples and will offer opportunities to network and develop business. Importantly, there will also be an opportunity for all delegates to have one2one discussions with speakers and supporting organisations on the day.


Deyton Bell are hosting the Transatlantic Business Forum in association with The Council of American States in Europe. This key event is further supported by various other leading organisations and offers a rare opportunity to listen to, learn from and engage with high profile subject matter experts from the public and private sectors from both the US and UK.

The Ambassador of the United States of America to the United Kingdom, Matthew W. Barzun, has kindly agreed to make the keynote speech at the event.

Details on all other organisations involved and the full agenda for the day will be released soon.


How to Book

Tickets are available at £60 (£50 + VAT) per delegate and includes breakfast, a buffet lunch, one2one meetings, copies of all presentational materials, access to all speakers and supporters, and unlimited networking on the day.

For assistance, more information or to book a place, please contact Deyton Bell by telephone on 01223 873033 or by email below.


08.00 Registration, Breakfast, Networking
09.00 Opening Address Chris Parkhouse, Managing Director, Deyton Bell
09.30 CASE - How we operate and how we can help you develop US opportunities Ford Graham, President, Council of American States in Europe (CASE)
10.00 Direct Investment in the United States - How Select USA can help Tazeem Pasha, Manager, Global Business Attraction for Select USA
10.30 The Importance of Transatlantic Business Simon Walker, Director General, Institute of Directors

KEY NOTE ADDRESS - Why British Companies Can Thrive In America

Matthew W. Barzun, Ambassador of the United States of America to the United Kingdom of Great Britain and Northern Ireland
11.40 Structuring Investments & Operation in America: Tax opportunities & traps for the unwary Fred Gander, US Partner in Charge, & Rachel Goc, Senior Manager, KPMG US Tax Practice in Europe
12.00 Taking Your technology to America: Potential legal disaster & how to do it right - A case study Graeme Menzies, Partner Mills & Reeve & William T Sellay, Partner, Robinson & Cole LLP
12.20 Banking Issues Jackie Keogh, Global Head of Trade, Lloyds Banking Group
12.40 Case Study - Doing business in the USA, the Armadillo way David Bide, Managing Director, Armadillo LED
13.00 Doing business in the USA - A European CEO's perspective Christine Ourmières, CEO, CityJet
13.20 Panel Discussion and Open Forum Questions Chaired by Tony Quested, Editor, Business Weekly
13.45 Closing Comments Chris Parkhouse, Managing Director, Deyton Bell
14.30 One 2 one meetings with speakers and specialist discussion forums commence Experts will lead private sessions as follows:
  • Deyton Bell: Best practice in foreign direct investment
  • Lloyds Banking Group: Doing business in the USA
  • Mills & Reeve: Key legal issues
  • KPMG: Key financial issues
  • CASE: Focus on individual States
  • Cambridge International Airport: International air transportation
16.00 The Transatlantic Business Forum will close